Wan-Ryeol Son
MA Transportation Design
Visit my website »

In collaboration with:

BMW Eco-City Roadster for 2030

Abstract | Inspiration | Method | Result | Presentation Video


The year 2030 will be the turning point for the automotive industry, with a new customer base: Generation Z (born between 1995-2009) will be purchasing their first cars, an important time as they will bring their ubiquitous lifestyle into the market. In addition, every country will be developing Eco-Cities, we are no longer only thinking about efficient electric practices but also driving emotional nature vehicles in 2030.