Daniel Frieg

Daniel Frieg
MA Transportation Design
daniel.frieg@gmx.net
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BMW SAUBA Concept

Abstract | Inspiration | Method | Result | Presentation Video

Abstract

BMW `Growing Car Concept´ is a more conceptual and experimental approach to car design. The project aim was to explore and investigate the possibilities of integrating genetic modified natural material into a vehicle using the “Cradle to Cradle” mind-set. Today people are living with a strong awareness to a sustainable and healthy lifestyle, but they still desire luxury and consumer goods. My project aim is to merge these two opposites in an explorative way.