Hyoungsoo Kim

Hyongsoo Kim
MA Transportation Design
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SILK: Electric Sports Coupe with Pedestrian Warning System

Abstract | Inspiration | Method | Result | Video | Presentation Video


The large percentage of future cars will be electric. Looking at this scenario I aimed at creating a new and distinctive brand image for Mercedes while keeping links with the existing Mercedes design direction. Along with this the design was aimed at improving the pedestrian safety aspect of the road car.